New Domain Extensions like .nyc are Growing in Popularity

I’ve been catching up on the last few months of DomainSherpa interviews and they always give some great nuggets to think about. Some things I heard discussed recently included the new top level domain extensions and thoughts on how successful they would be.

Frank Schilling mentioned a couple points about the new “right of the dot” explosion of new gTLDs going on right now.

  1. That now is the time to get in since many of these gTLDs are undersubscribed from a consumer point of view. He mentioned that many keywords were available across a wide swath of the new domain extensions, and he expects the supply to tighten by the time we reach the end of 2014.
  2. That although .com will always hold currency, it will begin to wane as these newer gTLDs get established in the enduser’s eyes as preferred URLs for their web presence. He used the metaphor of the radio: certainly AM was the first form of broadcast, and while it remains with us now and into the foreseeable future, it’s already been crowded out of people’s mindshare by competing technologies. This is a bold claim but makes sense coming from someone who is bullish on the new landrush of gTLDs like .guru and .nyc.
  3. You can track the prices of recently sold domain names at This will give you some idea of the gTLD’s popularity and a ballpark figure for what you should be paying for premium domains in that domain extension.

Page Howe also made a point about how the best way to encourage adoption of one of these new gTLD: make it such that by buying into a domain extension, you become part of a larger movement, or that you actually get something for buying in. For example, (this is hypothetical as these domain extensions don’t offer these perks), what if by registering a .nyc domain you became eligible for free Small Business counseling from the city and other perks. Or if buying a .gop domain meant part of that sales price went as a donation to the Republican party. I mentioned in a different context how some of these domains that are going to catch on are going to do so for reasons that have nothing to do with traditional domaining:

I was actually thinking about gurus last night when watching the movie Her. In the film people rely on OS’s, virtual people, that help them though the day and in some ways are better than regular people. Can you imagine a world where people start registering a personalized .guru domain to facilitate communication with their OS? Sure that’s unlikely, but some of these new gTLDs are going to take on a life of their own in ways we can’t imagine.

2015 Update – Best Selling gTLDs of 2015
Keep in mind that some of these extensions (like .click and .xyz) were given deep discounts to spur adoption. It remains to be seen what the effect of sticker shock will be on consumers when they see the true cost of renewing these domains.

top gtlds most popular of 2015

Leave a Reply